Privacy Policy
Last updated: 16 September 2026
This Privacy Policy explains how Sharon Jones, trading as Cover Story Weddings and Events (“Cover Story”, “we”, “us” or “our”) collects, uses, stores and protects personal information.
This policy applies when you:
visit our website at www.coverstoryweddingsandevents.co.uk;
contact us about our wedding, venue dressing or event services;
request information, a quotation or availability;
communicate with us by email, telephone, social media or other channels;
enter into an agreement with us for our services; or
otherwise interact with our business.
This Privacy Policy should be read alongside our Cookie Policy.
We process personal information in accordance with applicable UK data protection and privacy law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable provisions of the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
Sharon Jones trading as Cover Story Weddings and Events is a sole trader based in the United Kingdom.
For the purposes of applicable data protection law, Sharon Jones is the data controller responsible for the personal information covered by this Privacy Policy.
Contact details
Sharon Jones
Trading as: Cover Story Weddings and Events
Address: Coalbrookedale Road, Neston, Wirral
Email: sharon@coverstoryweddingsandevents.co.uk
Website: www.coverstoryweddingsandevents.co.uk
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.
2. What personal information do we collect?
The information we collect depends on how you interact with us.
Information you provide to us
This may include:
your name;
email address;
telephone number;
postal address;
wedding or event date;
venue details;
event type;
details about your wedding or event;
your requirements and preferences;
information about the services you are interested in;
quotation and booking information;
payment and invoicing information; and
information contained in correspondence or enquiries you send to us.
You are not generally required to provide sensitive personal information to make an enquiry or use our services.
Information collected when you use our website
When you visit our website, certain technical information may be collected automatically. Depending on how the website is configured, this may include:
IP address;
browser type and version;
device type;
operating system;
pages visited;
dates and times of visits;
referring website;
website interactions; and
information required to maintain website security and functionality.
Some of this information may be collected through cookies or similar technologies.
Please see our Cookie Policy for further information.
Information received from other people
We may receive personal information from another person where this is relevant to providing our services.
For example, a partner, family member, wedding organiser, venue or another event supplier may provide information to us on your behalf.
Where we receive personal information from another source, we will handle it in accordance with applicable data protection law.
3. How do we use your personal information?
We may use your personal information for the following purposes.
Responding to enquiries
We may use your information to:
respond to enquiries;
answer questions;
discuss your requirements;
provide information about our services;
arrange consultations or discussions; and
prepare quotations or proposals.
Providing our services
If you book our services, we may use your information to:
manage your booking;
provide the services you have requested;
communicate with you about your event;
arrange installation, dressing and collection where applicable;
coordinate with your chosen venue where necessary;
coordinate with relevant event suppliers where necessary;
manage appointments;
issue invoices;
process payments; and
provide customer service.
Managing our business
We may also use your information to:
maintain appropriate business records;
manage accounts and finances;
administer contracts;
deal with questions, complaints or disputes;
maintain website and information security;
prevent fraud or misuse;
protect our legal rights; and
comply with legal or regulatory requirements.
Improving our website and services
We may use information about how visitors interact with our website to help us understand how the website is used and improve our website, services and customer experience.
Where cookies or similar technologies require your consent, we will obtain that consent before using them.
Further information can be found in our Cookie Policy.
Marketing
We may use contact information to send information about our services, where this is permitted by law.
Where consent is required for electronic marketing, we will obtain the necessary consent before sending such communications.
You can unsubscribe from marketing communications at any time.
You also have the right to object to your personal information being used for direct marketing.
4. Our lawful bases for processing personal information
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract
We may process your information where this is necessary to enter into or perform a contract with you.
For example, this may include using your information to provide wedding or event dressing services that you have booked.
Legitimate interests
We may process personal information where this is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
These interests may include:
operating our business;
responding to enquiries;
managing customer relationships;
communicating with prospective customers;
providing quotations;
improving our services;
maintaining website security;
preventing fraud or misuse; and
protecting our business and legal rights.
Where we rely on legitimate interests, we will consider whether the processing is necessary and whether our interests are appropriately balanced against your privacy rights.
Legal obligation
We may process personal information where necessary to comply with a legal obligation.
For example, this may include keeping financial and tax records where required by law.
Consent
In some circumstances, we may ask for your consent before processing personal information.
Where we rely on consent, you can withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Special category personal information
We do not generally need to collect special category personal information in order to provide our wedding and event dressing services.
Special category information includes information such as health information, religious beliefs, racial or ethnic origin and other particularly sensitive information.
Please do not provide sensitive personal information to us unless it is genuinely necessary for your enquiry or booking.
If we ever need to process special category information, we will ensure that an appropriate legal basis and additional condition under UK data protection law applies.
6. Who may we share your information with?
We will only share personal information where there is a legitimate reason to do so and where permitted by law.
Depending on the circumstances, this may include:
wedding and event venues;
event suppliers or contractors involved in providing our services;
professional advisers such as accountants, solicitors or insurers;
website hosting and technical service providers;
email and communications providers;
payment providers where applicable;
delivery or logistics providers where applicable;
government authorities or regulators where legally required; and
other people or organisations where you have asked us to share your information or where sharing is necessary to provide a service you have requested.
We do not sell your personal information.
Where we use third-party service providers to process personal information on our behalf, we will take appropriate steps to ensure that the information is handled securely and in accordance with applicable data protection requirements.
7. International transfers
Some third-party service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.
Where required, this may include using an adequacy decision or appropriate contractual safeguards.
8. How long do we keep your information?
We will not keep your personal information for longer than is reasonably necessary for the purpose for which it was collected.
The appropriate retention period will depend on the type of information and why we hold it.
For example:
enquiry information may be retained for a reasonable period after an enquiry has ended;
booking and customer information may be retained for as long as necessary to manage the customer relationship and meet contractual and legal obligations;
financial and tax records will be retained for the period required by applicable law; and
marketing information will be retained only for as long as it is appropriate for the relevant purpose, or until you unsubscribe or object where applicable.
When information is no longer required, we will securely delete it or anonymise it where appropriate.
9. How we protect your information
We take reasonable technical and organisational measures to protect personal information against:
unauthorised access;
accidental loss;
destruction;
misuse;
alteration; and
unauthorised disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. Your data protection rights
Depending on the circumstances, you may have the following rights under UK data protection law:
Right of access
You can ask us for a copy of the personal information we hold about you.
Right to rectification
You can ask us to correct inaccurate or incomplete information.
Right to erasure
In certain circumstances, you can ask us to delete your personal information.
Right to restrict processing
In certain circumstances, you can ask us to restrict how we use your personal information.
Right to object
You may have the right to object to certain processing of your personal information.
You have an absolute right to object to the use of your personal information for direct marketing.
Right to data portability
In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format, or ask us to transmit it to another organisation.
Right to withdraw consent
Where we rely on your consent, you can withdraw that consent at any time.
These rights are subject to certain legal conditions and exemptions and therefore may not apply in every circumstance.
11. How to exercise your rights
If you wish to exercise any of your data protection rights, please contact:
Sharon Jones
Email: sharon@coverstoryweddingsandevents.co.uk
Please provide enough information for us to identify you and understand your request.
We may need to request additional information to confirm your identity before responding to certain requests.
We will respond to valid requests within the time period required by applicable data protection law.
12. Cookies
Our website uses cookies and similar technologies.
Some cookies may be necessary for the website to function, while others may be used for analytics, functionality or marketing purposes.
Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.
Please see our Cookie Policy for further information about cookies and how you can manage your preferences.
13. Third-party websites
Our website may contain links to websites operated by third parties.
This Privacy Policy applies only to Cover Story Weddings and Events and our website.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend checking the privacy policy of any third-party website before providing personal information.
14. Social media
We may operate social media accounts and may provide links to social media platforms through our website.
If you interact with us or our content through a social media platform, that platform may collect and process personal information about you under its own privacy policy and terms.
We do not control the privacy practices of third-party social media platforms.
15. Children's information
Our website and services are not specifically directed at children.
We do not knowingly collect personal information from children through our website unless there is a legitimate reason for doing so and appropriate safeguards are in place.
If you believe that a child has provided personal information to us inappropriately, please contact us.
16. Automated decision-making
We do not currently use personal information collected through our website to make solely automated decisions about individuals that produce legal or similarly significant effects.
We do not currently use personal information for automated profiling that produces such effects.
If this changes, we will update this Privacy Policy and provide any information required by applicable data protection law.
17. Complaints
If you have concerns about how we have handled your personal information, please contact us first:
Sharon Jones
Cover Story Weddings and Events
Email: sharon@coverstoryweddingsandevents.co.uk
We will try to resolve your concerns.
You also have the right to complain to the Information Commissioner's Office (ICO), which is the UK's independent regulator for data protection and information rights.
The ICO website is:
Information Commissioner's Office (ICO)
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
changes to our business;
changes to our website or services;
changes to the information we collect or how we use it;
changes to our service providers;
changes in applicable law or regulatory guidance; or
improvements to our privacy practices.
When we make changes, we will update the “Last updated” date at the top of this policy.
We recommend checking this page periodically for the latest version.
19. Contact us
If you have any questions about this Privacy Policy, how we use your personal information, or wish to exercise your data protection rights, please contact:
Sharon Jones
Cover Story Weddings and Events
Coalbrookedale Road
Neston, Wirral
Email: sharon@coverstoryweddingsandevents.co.uk
Website: www.coverstoryweddingsandevents.co.uk
Sharon Jones trading as Cover Story Weddings and Events
Privacy Policy — Last updated 16 September 2026